The Complete Jane Austen News Roundup: Information Overload Edition
With Masterpiece Theatre hanging its hat rather desperately on The Complete Jane Austen to introduce its new brand to the world, the media coverage is, as expected, rather overwhelming.
First we must point out PBS’ Remotely Connected blog, which will feature guest reviews of each film from the online Austen and blogging communities. First up is Ms. Place of the Jane Austen’s World blog on Persuasion. Laurel Ann has the lineup of future guest reviewers–some familiar names in that group.
The LA Times discusses the Masterpiece rebranding.
The only way to alter such an iconic series is “very carefully,” said John Boland, chief content officer for the Public Broadcasting Service.
It had been obvious that “Masterpiece Theatre” needed to rethink its image in light of revolutionary changes in television and media, said Rebecca Eaton, executive producer of “Masterpiece Theatre” for the last 22 years. Studies had shown that viewers identified the series with PBS, admired its high quality and consistently drew a respectable 1.8 to 2 average household Nielsen rating. The series was beloved by an ardent fan base — as evidenced by numerous parodies, including “Mouseterpiece Theater,” “Rastapiece Theater” and “Master P’s Theater.” It was the most cited reason why people became members of their local public television stations and, most significant, the reason they stayed. But lately some viewers have become confused by shifting time slots and mixed expectations.
“What we wanted to know was why aren’t more people watching it and what would it take to attract a younger audience?” said Bob Knapp, president of Neubrand, a marketing and brand consultant. Viewers had told researchers they perceived the series as a “dusty jewel that was hard to find in the PBS crown,” Eaton said. They wanted to know whether to expect “Jane Eyre” or Jane Tennison, “Bleak House” or “White Teeth”?
The result was a compromise between changing everything or changing nothing, Knapp said, the literary equivalent of “brand new look, same great taste.”
It should be noted that a point is cleared up that troubled a few of us: (more…)

Alert Janeite Cinthia asked us to pass along that the third episode of S&S, to be broadcast tomorrow on BBC One, 










