Welcome to readers of the Toronto Star
The Toronto Star has a very nice article about Jane Austen’s online presence, including AustenBlog.
Many self-declared “Janeites” have banded together to form a multitude of online communities dedicated to preventing classic novels like Emma from collecting dust on bookshelves. The Republic of Pemberley, co-founded by Americans Myretta Robens and Amy Bellinger, is the largest online Jane Austen fansite, with an average of 8 million to 10 million hits per month. AustenBlog.com, though slightly smaller with an average of 3,500 page views per day, was initiated by Pennsylvanian Margaret C. Sullivan as a source for Austen news bulletins. The site’s tagline: She’s everywhere.
When asked to predict Austen’s place 50 years from now, she says it all depends on whether someone figures out how to get any money out of it. Like Robens, she does not receive any financial compensation for running her website. For them, it is a labour of love.
“I wonder if there will be an attempt to present a corporate, profit-seeking version of Jane Austen online, and I wonder how it will be received,” says Sullivan, before adding that AustenBlog will, of course, provide commentary if or when that day comes.
It should go without saying that the commentary will be snarky! So far just about all the Austen sites online are for fans, by fans. It will be interesting, from an anthropological point of view, to see if anyone attempts to monetize the Austen fandom online and what the reaction to such a site would be.













