New Jersey test audience loves BRIDE AND PREJUDICE
In an article complaining about the failure of Indian cinema to catch on internationally, BRIDE AND PREJUDICE is held out as an anticipated exception.
Yet, there is a glimmer of hope in the form of Gurinder Chadha’s Bride And Prejudice.
If the film does even half as well as her earlier Bend It Like Beckham when it opens on October 8, Hindi cinema will finally find a voice in the international arena.
The early signs are encouraging. Gurinder had her first screening of Bride And Prejudice last month and the audience lapped it up readily.
Says Gurinder: “We played to a largely white suburban crowd in Clifton, New Jersey. I am thrilled to say the film went down like a storm, although some felt the leads running through a fountain in slow motion was rather bizarre. I have much work to do to teach the world about the cinema of your land. But this is a great beginning with scores of people who have never eaten Indian food, let alone visited India.”
